Netflix Moved Too Quickly With “Qwikster”

The real "Qwickster"

Ever since Netflix announced it was raising its fees by sixty-percent for DVDs by mail and movies by streaming, folks have been lining up in droves at competitor RedBox as nobody’s got the time to do 10-15 for mailing suspicious white power back to Netflix with their DVDs when they should be out looking for a job.  And now Netflix is facing another calamity due its poorly thought out strategy by adopting the new name Qwikster for its mail service without checking its availability on Twitter.  If they checked today, Netflix customers who want to follow it on Twitter to see when the next Katherine Heigel mistake comes out would be more likely to find out when the director’s cut is issued for Dazed and Confused, because an apparent stoner already owns the similarly spelled Qwickster handle.

“Qwickster” hasn’t tweeted since late June and now Netflix CEO, Reed Hastings, is likely in a panic after hastily sending out the announcement about the new name via his blog last night.  A spokesperson for the movie rental giant told us, “We’ve been trying to reach this Qwickster all day but haven’t had any success.  We fear that perhaps he’s in a diabetic coma from too many sugary munchies.  If that’s not the case, and if anyone knows how to reach him, maybe on a World of Warcraft discussion board or someplace, please let him know that we are prepared to offer an unlimited supply of Mallomars, Doritos and Pizza flavored Hot Pockets, a Fast Times at Ridgemont High DVD punched by Sean Penn and a Cheech and Chong movie collection boxed set in exchange for the Twitter name.”