Kenneth Cole: PR Disaster?

NOW I understand why Kenneth Cole named that one line "Reaction!"  The designer has shamefully plugged his Spring line by using the crisis in Egypt (#Cairo) via Twitter.  

NATURALLY...it probably only took moments for somebody to start fake tweeting as Kenneth:

How's that for a reaction?  Good luck with your Spring line, dude.

Geez, and here I've been restraining myself from being a shameless, self-promoting whore.  My bad.